Greek Tourism Policy and new forms of tourism

 

 
The Greek National Tourist Organization (GNTO--EOT) has formulated a strategy for the development of high quality and alternatives form of tourism. The strategy includes the construction of four and five-star hotels, together with golf courses, conference center (at the area of the old airport of Athens, Helleniko), marinas, spas, thalassotherapy centres, aquaparks and other theme parks etc. These proposed projects will be developed in select locations and will be combined with thematic tourism (e.g diving clubs, underwater sealife, mountain climbing, trekking, and such forms of tourism as agricultural, cultural, archaeological and religious.

After the re-engineering and the new Law frame of Greek National Tourist Organization (EOT) –N. 2636/98 in 1998,the GNTO has the main following tasks

• Research related to tourist development, information of investors in tourism sector

• Research and projection of measures regarding the development of alternative types of tourism and consultation of those organizations that will undertake the realization of new tourism products

• Quality programmes, control of the tourism market

• Marketing of the Greek tourist product in Greece and abroad

• Operation of foreign offices ,with new structure and activities to promote the Greek tourist product

• Market Research, gather of data and analysis of data, which have relation to the tourist demand on national and international level.

The aims of the Greek tourist policy are according to the Ministry of Development, (2001) :

a) New tourism products
b) Marine tourism infrastructure
c) Large tourism establishments
d) Renovation and modernization of the state casinos
e) Sustainability

The development of different types of alternative tourism consists priority for the GNTO-(EOT) due to the positive effects ,as it is conducive to the enrichment and upgrading of the tourist product, extension of tourism season, and development of rural areas. The Appendix A shows a plan for tourism development of all regions of Greece according to their potential (natural resources, history, geography) for developing alternatives types of tourism

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